(If you've seen my Instagram, you already know what this is about)
I've always dreamed that my brand wouldn't just be about selling jewelry, but also about creating a community of women, so I was inspired and came up with the idea of holding a brand event, but without influencers, instead inviting women who truly feel a connection with Conimariana.
The first version was quite improvised, mostly because I was short on time and, between anxiety and nerves, it was hard to get it right... I only knew it would be a brunch at Café La Compañía . So I extended the invitation to the women who have supported me from day 0 (yes, because it's from the very beginning): my best friends and my family.
Another idea I had was to invite them to be models for a while. They'd have the opportunity to see all the jewelry in person, try on whatever they wanted, and leave all their embarrassment behind to participate in a photo shoot.
Camila is my photographer and she created an atmosphere of trust and good vibes.
A piece of jewelry can be an empowering accessory, a way to enhance our personality. It's a detail that transcends time, and this is the message I want to convey through my work.
I once read that "in fashion, it's what suits you," but it doesn't make sense to me. Fashion is a channel through which one can express oneself, so fashion and style are up to you. A piece of jewelry, like a piece of clothing, is a complement to who we are and who we want to be.
This activity was so great that it will be repeated regularly. I invite you to join this community and come and have a great time.
Special thanks:
- To Belladonna for contributing with products.
- To Fer from La Compañía for having such a welcoming space.
- To Nadia and Nicki for their help. To my mom and sister for always supporting me.
